Urtica, art and media research group (c) 1999 and Beyond
profile and biography =

Omnigenus—Pantyliners Made of Nettle for Mental Hygiene

TV & Radio ad, Newspaper ad, Street action

click to artWork
  • Photo doc
  • Omnigenus
    TV ad
  • Art and Mass Media

    An art-advertising product for mass media consumption

  • Keywords / Tags

    • Mental hygiene,
    • Gender,
    • Brand,
    • Advertising,
    • Mind-body interaction,
    • TV and Radio,
    • Print ad,
    • Street action,
    • Mass media
  • Art-Bio:

    TV and Radio Broadcasting
    radio 101, Zagreb, Croatia
    TV Politika, ART channel, TV Pink, SOS channel, YU info, TV B92, Belgrade, Yugoslavia
    radio B92, radio INDEX, Poslovni radio, Belgrade, Yugoslavia
    Print Ad / Press Actions
    Plavi Oglasnik, Zagreb, Croatia
    Nin—Weekly Informative Magazine, Belgrade, Yugoslavia
    Remont—Art Magazine, Belgrade, Yugoslavia
    Street Action
    Cvetni trg, “Urban Festival”, Zagreb, Croatia

On the occasion of 42nd October Salon in Belgrade The Omnigenus Video was broadcast on TV Pink, TV B92, TV Politika, ART channel, YU info, and SOS channel during october 2001.

TV ad copy:

OMNIGENUS, Pantyliners Made of Nettle are designed to suit the mental needs of all genders. The tender absorbing layer has been replaced by a plant that causes painful irritation of the skin, thus maintaining your social adequacy. OMNIGENUS Pantyliners Made of Nettle for your Mental Hygiene.

author: Urtica;
production: 42nd October Salon, Belgrade, Yugoslavia, 2001;
Milenko Đermanović / 3D animation and montage;
Goran Šimović / sound;
Ivana Brezovac / photo