Urtica, art and media research group (c) 1999 and Beyond
profile and biography =
Socialengine-Symbol-b

Social Engine

Interactive Database
2004-2008

click to artWork
  • Photo doc
  • + more
  • go to -> Book
    “Social Engine”
  • Article in
    “Danas”
    daily newspaper [serbian only]
  • Art and Society

    An interactive database of socio-cultural patterns

  • Keywords / Tags

    • Database art,
    • Society,
    • Socio-cultural patterns,
    • Discourse,
    • Social awareness,
    • Control,
    • Flag,
    • Cognitive structure,
    • Communication,
    • Information,
    • Soft power,
    • Social system
  • Art-Bio:

    Solo Exhibition
    2005
    Innsbruck, Austria, within the framework of “Private Investigations,” Künstlerhaus Büchsenhausen
    Festivals and Group Exhibitions
    2008
    Lüneburg, Germany, “Moiré”, Kunstraum der Leuphana Universität Lüneburg
    2007
    Čačak, Serbia, 24th Memorial Nadežda Petrović
    Rio de Janeiro, Brazil, “FILE RIO 2007” International Festival of Electronic Language
    Beograd, Srbija, “PRODOR U REALNOST: Ukidanje javnog prostora,” Salon Muzeja savremene umetnosti Beograd
    2006
    Oklahoma City, USA, Upgrade! International: Oklahoma City: DIY
    Saint Étienne, France, Biennale Internationale Design
    Sao Paolo, Brazil, “FILE 2006” International Festival of Electronic
    Belgrade, SCG, “Disappearing of the public space,” Salon of the Museum of Contemporary Art Belgrade

Social Engine at Künstlerhaus Büchsenhausen, “Private Investigations” Innsbruck, 2005

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Social Engine at Künstlerhaus Büchsenhausen 1

Social Engine at Künstlerhaus Büchsenhausen, “Private Investigations” Innsbruck, 2005

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SE at Künstlerhaus Büchsenhausen 2

Vehicle for the mind presentation at Künstlerhaus Büchsenhausen, Innsbruck, 2004

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SE at Künstlerhaus Büchsenhausen 3

Vehicle for the mind presentation at Künstlerhaus Büchsenhausen, Innsbruck, 2004

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SE at Künstlerhaus Büchsenhausen 4

Social Engine Saint Étienne, France, Biennale Internationale Design, 2006

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SE at Saint Étienne

Social Engine - Great Minds Think Alike, Salon MoCAB, 2006

se 06

SE at MSUB 1

Social Engine - Great Minds Think Alike, Salon MoCAB, 2006

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SE at MSUB 2

Social Engine - Great Minds Think Alike, Salon MoCAB, 2006

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SE at MSUB 3

Social Engine - Great Minds Think Alike, Salon MoCAB, 2006

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SE at MSUB 4

Social Engine T-shirt

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SE T-shirt

Social Engine sreenshot v 2.0; 2005

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SE v2.0 screen

Social Engine sreenshot v 4.0; 2006

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SE v4.0 screen

Social Engine Game sreenshot (v5.0 hasn't been publicly released); 2008

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SE v5.0 screen

Social Engine Game Web site

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SEG web

Aims to create social awareness about how information circulates within society, how it is accepted and transmitted further on, and in which way socio-cultural patterns shape the social system.


Urtica’s statement:

Social Engine explored how socio-cultural patterns spread and in what ways they shape the society we live in. Thus, the first version of the Social Engine was created as a database of well-known socio-cultural patterns embodied in textual and visual symbols. We surfed the Internet for the most quoted sayings, the main selection criterion being that they had been circulating for a long period of time.

Each symbolic representation of a socio-cultural pattern within the Social Engine database is sediment of meaning, actions, and context from the real world. It’s a result of an aggregation and integration of encoding discrepancies which have occurred in different time (or place) circumstances. For example, a pattern such as “general welfare for everyone” can evoke a variety of connotations, basically meaning that people should work for the common good, or else, as a side effect, it serves to justify the authority and oppressive action of the sovereign state. It also conjures up a broader social context since the implementation of the politics of welfare has a wide impact on the function and organization of society. “The politics of welfare” asserts that welfare raises concerns where it is seen to have implications for public order, as one politician wittily stated, “If you do not give the people social reform, they are going to give you revolution.” The pattern “general welfare” has been circulating within human society for a long time. It raises intellectual debate, but also brings to mind some everyday facts and thoughts. Some statistics claim that, on less than two dollars a day, almost half of the world’s population now lives below the poverty line. In that light, the joke “The war against poverty is over. The poor lost.” is not very far from reality.

Urtica, But First You Have To Trust, Social Engine – The Hybrid Source Book

Begun in 2004 as an Internet based artwork, over time the Social Engine had five editions (screenshots of diferent versions are listed in a gallery above). Today it functions in the form of the HoopUp Collaborative Platform

Credits: Daniel Stevanović and Vladimir Kostić, Programming