Virtual pantyliners facilitate mind-body interaction via mass media. Produced in a form of art-advertising campaign which was broadcast on television and radio programs during the commercial break.

Urtica’s statement:

This peculiar brand of pantyliner made of stinging nettle was designed to suit the mental needs of all genders. Through the transfer of purpose, the pantyliner, from a product for physiological hygiene, turns into a product for mental hygiene. Omnigenus brimmed with the allusions on savagely beaten-up participants in the parade of the “sexually different” on the Day of Pride which was held on 30th of Jun 2001 in Belgrade. It problematized the traditional establishment of social institutions in Serbia and the growing influence of the Serbian Orthodox Church which condemned the parade.

… Olmost ten years later the first Day of Pride in Belgrade was held on 10th of October 2010 under the protection of the police.